Consumer Products & CPG have become an important niche for all of the small and medium-sized enterprises in India. The prime objective of these businesses is to promote and sell the products that can be used daily or for special occasions like Diwali, Christmas, Eid etc. There is a huge demand for consumer products such as food, cosmetics, beverages, clothing, household items, etc. The business of selling these products has become incredibly popular in India as well. With increasing competition and cut throat competition in the market, the businesses are having to adopt new strategies to stay ahead of their competitors and survive in the tough market scenario.
The growth and emergence of various e-commerce websites have dramatically changed the face of the Indian economy. The prime challenge before the suppliers of consumer products has always been to maintain and grow the brand strength in the market so that they can sustain and generate maximum revenue in long term. These days, there are numerous options available for all the suppliers, manufacturers and wholesalers to sell their products online. There are many advantages associated with selling consumer goods through online modes. Let us understand them in brief.
E-commerce websites enable the suppliers to sell consumer products of all types at the same place. They just need to provide the details of the items that they want to sell, and the buyers come and order them sitting at home or work. This reduces the costs and risks associated with the traditional retail sales system. The suppliers also enjoy a flexible and convenient payment platform like PayPal, which makes transactions simple and safe.
It is a time saving method. The process of selling consumer products online is very simple and customer friendly. Once the details of the products are provided, the buyers get access to the products immediately. As far as the suppliers are concerned, they have the freedom to manage their inventory online or in a warehouse and deliver the products as per the requirements of the buyers.
Online wholesale business facilitates the collection of bulk orders from the public. The suppliers also offer various other facilities like insurance of the products, online quoting of prices etc. This facility helps the suppliers to increase their profits and they are able to offer discount prices to the customers.
Buying consumer goods in bulk is a very profitable method. One needs to buy goods in bulk quantities, which increases the profit margin considerably. Many wholesale directories list the details of the suppliers who provide the goods online at discount rates. Many companies offer goods online at up to 80% discounts from the retail market price. This strategy enables the shoppers to buy goods in large numbers at lower prices and make huge profits in a short span of time. Through online auctions, one can also purchase branded and exclusive brand products at low prices.
Wholesale Directories list the details of companies and individuals who provide goods online at discounted rates to meet the increasing demands for products by the end users. With the help of the internet one can easily purchase the required goods online and pay through secure online money transfer systems. Online shopping is becoming very popular and people prefer purchasing products online rather than going to the market to physically check the product. By surfing the net one can find all kinds of items like clothing, electronic items, shoes, jewelry etc. Through online auctions companies can list their products and services and attract more customers to avail their offers. Through online auctions, companies can showcase their variety and attract buyers to purchase the product.
These auction sites enable the customers to compare the quality and variety of the products and pay for them online. The customer can bid for the desired products and then the company officials will contact the customer soon after the auction has ended. The company officials will clarify all the terms and conditions related to the sale of the product and ask the customers to sign the sales receipt. Companies that are engaged in selling the products through auctions ensure that they are legitimate and safe from fraudulent activities and check all the details from different sources before starting the process of the sale of the products.