Consumer Products & CPGs have undergone a sea change in the last decade. The primary reason behind this is that people have become much more conscious about what they eat and drink, and thus the importance of making informed choices is a vital factor. Secondly, the global supply chain is no longer as complex and intricate as it used to be. Finally, there has been the advent of many new and innovative consumer products, which have broken the barriers and created space for innovative marketing ideas.
The primary consumer products category includes food and beverages. In recent years, the focus on health and fitness has also grown tremendously. It has led to an increased interest in organic and whole foods, and a corresponding rise in the demand for natural and homeopathic products. As per the US Department of Agriculture, US agriculture produces the bulk of food. The Food and Drug Administration (FDA) has set the maximum allowable limits for pesticide residues on food, with a few exceptions.
Consumer Products includes a wide range of health and wellness related products. The health and fitness segment encompasses a very large part of the market. Coffee, tea, chocolate, nuts, etc. are a few examples of natural health products that have gained popularity amongst the younger generation. Some food supplements like vitamins, etc. have also gained popularity among the middle-aged and elderly market.
There are a variety of other consumer products in the health and wellness category. These include beauty products, hair care products, natural skin care products, dietary supplements, and the likes. A very popular type of health and wellness product is e-book publications. E-books are electronic books, and are ideal for consumers because most people have Internet access these days.
The second largest consumer products category is the apparel and apparels category. Apparel and apparels mainly includes casual clothing like T-shirts, shorts, socks, etc. It also covers formal wear like business suits and jackets. Other categories of apparel and apparels include slippers, bedding, and the likes. These consumer products are good sellers, and can be easily purchased online.
The third largest consumer product group is health and fitness. Health and fitness consumer products include health and weight loss products, diet and nutrition products, personal care products, and exercise products. Health and wellness are huge industries now, and are growing at a faster rate than any other sector of the market. As people get more health conscious, they are also becoming more concerned about their environment. As a result, eco-friendly and green products have also started gaining popularity.
Some of the best consumer products brands available in the market right now are Cover Girl, Armani, Chanel, Dolce & Gabbana, Gucci, Juicy Couture, Kate Spade, Nike, Prada, Ray Ban, and Silhouette. All of these brands manufacture their own versions of these products, but most of them are compatible with many other brands. This way, you can buy different types of shades and finishes for your dresses and shoes from the same manufacturer. Most of them also have accessories like jewelry, scarves, and watches. You can also get replicas of famous brand sunglasses like Ray Ban or Oakley. Replicas can also be bought if you don’t want to buy the real deal.
Finally, some people prefer buying used consumer products, as they are cheaper. There are several ways of buying branded items, but online auctions and discount stores are probably the cheapest. Used cameras, cell phones, and mp3 players can be found in many online sites, as well as books, DVDs, music CDs, toys, and clothing. When buying online, make sure you are able to inspect the product before purchase.